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Affluent Business Strategy

Having an Affluent Business Strategy builds on previous podcasts on being a Renegade Millionaire. Kevin shared that he is about to run 2 strategy boot camps. The idea is to help a group of Chief Finance Officers with the business strategy process. He has evolved a 6 step methodology. Kevin made a connection with our recent podcasts about Renegade Millionaires. Then, he connected their behaviours to create an affluent business strategy.

Affluent Business Strategy, Kevin Appleby, Graham Arrowsmith, The Next 100 Days Podcast

6 Steps to Define and Deliver Your Strategy

How do you implement the principles laid out in Renegade Millionaire with business strategy?

Affluent Business Strategy, The Next 100 Days Podcast, Kevin Appleby

The first section is called design. That’s because it’s all about working out WHAT you are going to do. At the end of the design section, you want a good idea of :

  • what you are going to stop doing
  • start doing
  • and, what you’ll continue to do.

Kevin referenced previous scale at speed growth guest Felix Velarde. A lot of principles that Felix discussed are reflected in this process.

Who knows what a PESTLE Analysis is?

Kevin does. Graham reckoned he didn’t to look cool (even though he aced his MBA and knew it backwards!)

But, do you need such sophisticated analysis as a small trader? Maybe not.


You decide what you’ll stop, start and continue. But, you need a route map to get you to your destination. Kevin explains how…


Kevin discussed Lucidity as a way to document the strategy.

Lucidity, The Next 100 Days Podcast

Kevin Likes Lucidity

Marketing to the Affluent

Graham is working with clients where establishing relationships is super important.


The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, Finely Fettled, Meet Professionals, The Next 100 Days Podcast





Finely Fettled helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham’s LinkedIn Profile Twitter: Visit Graham’s Twitter Page Email:  Email Graham Direct

Kevin Appleby

Kevin Appleby, GrowCFO, The Next 100 Days Podcast

Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at