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Get a highly personalised assessment quiz from Steve Auchettl (pronounced O-Cat-ul) to increase sales. Based in Brighton, SMA Digital has racked up over 700 clients with their assessment quizzes. One business mentor client said it had brought her over £100k in revenue. Another client said it was “an easy non-sales start to your sales funnel”. Even Kevin Appleby has chosen to work with Steve for a GrowCFO project. Listen to this week’s podcast and discover why these assessments can play a big part in your marketing.

Steve Auchettl, Quiz Software, The Next 100 Days Podcast

What is an Assessment Quiz?

Steve’s company is SMA Digital. They’ll make you a quiz, built using quiz software. SMA are a mix of a software company and a marketing company. It’s something you can put out there as a no-sales prospect engagement technique.

Here’s Kevin’s reason for using Steve’s services:


If you want a more sophisticated quiz (like the one Kevin is seeking) Steve sits down with you to figure out your main goals. This will help him shape the type of quiz that’ll work well for you. After all, they’ve done this for loads of clients.

Steve uses a lot of psychology around how they ask questions. Especially in marketing quizzes. Then, they’ll work on what will be sent at the end of the quiz.

It’s an Investment in Time

Graham said “It sounds like a lead generation dream. Somebody self qualifies and is happy to do so.”

It turns out that this is where SMA Digital came from. Lead Generation. He found that the cost of leas were going up and up.

Are they a Lead Generation Dream?

The lead magnet sent as a result of the quiz, is completely personalised. That’s the key behind trust building. It’s like you really understand me.

The quiz enables:

  • people to identify where they are at;
  • it is curiosity-provoking, meaning they’ll want to find out more about you;
  • people to find out instantly.

How is SMA Digital Different?

Very often, Steve recommends that you can use existing media that you are using to direct people towards your quiz. Steve claims that using a quiz on social media like Facebook, will reduce costs and increase conversions. A double win.

Pop up a QR code for your quiz. Your chance to take the next step with you. It’s non salesy. The quiz allows people to self-identify their own issues.

Assessment Quiz Questions

So, how does Steve put together the quiz questions?


Steve Auchettl Gives The Next 100 Days Podcast a Testimonial

Contact SMA Digital

Just click on the image below.

Steve Auchettl, Assessment Quiz, The Next 100 Days Podcast

The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, The Next 100 Days Podcast, Co-Host

Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers.  He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham’s LinkedIn Profile and by email.

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast, Co-host

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at

Find Out More About Planning For The Next 100 Days

Find Out More About Planning For The Next 100 Days

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