by Graham Arrowsmith | Mar 27, 2026 | Podcast
Illuminated Story Carmen Sederino’s holistic approach to her Illuminated Story approach combines narrative structure, stage presence, and multimedia elements to create immersive, encore-worthy shows that resonate deeply with audiences. Drab speakers are a thing of the...
by Graham Arrowsmith | Mar 20, 2026 | Podcast
Lead Generation This is a lead generation focused podcast about a novel B2B sales follow-up strategy. Summary of Podcast Key Takeaways Novel Follow-Up Strategy: A third-party “good cop” provides hyper-relevant value (e.g., podcast intros) to prospects,...
by Graham Arrowsmith | Mar 13, 2026 | Podcast
Sourcing Products Ricky Ho is a young entrepreneur, already on his second start up company that is set to dominate the sourcing products arena. Yes, he has Alibaba to outmanoeuvre, but the signs are good and his AI inspired model has much to recommend it to SMBs/SMEs...
by Graham Arrowsmith | Mar 6, 2026 | Podcast
AI Copywriting How can AI Copywriting help Martin Booth, who has worked as a journalist and copywriter, but traditional clients are turning to large language models to draft their copy nowadays. An answer emerges during the conversation. Summary of Podcast The rise of...
by Graham Arrowsmith | Feb 27, 2026 | Podcast
Executive Greatness Where does Executive Greatness come from? By helping executives, founders, and leadership teams communicate with conviction, clarity, and presence. Ash is the Founder & CEO of the Executive Greatness Institute, where he has coached leaders at...
