by Graham Arrowsmith | Apr 17, 2026 | Podcast
Human First Marketing Graham, Kevin, and Phil discuss Phil’s new book “Human First Marketing”, which aims to address issues like ad desensitisation, homogenised content, and the modern consumer’s desire for authenticity. Phil explains his...
by Graham Arrowsmith | Apr 10, 2026 | Podcast
Packaging Packaging expert Jason Wong shares his background, starting as a young entrepreneur selling things online and eventually discovering his passion for packaging and manufacturing. He describes how he bought factories in China to produce packaging for various...
by Graham Arrowsmith | Apr 3, 2026 | Podcast
Ingenion Medical Ingenion Medical, run by our guest Ed Cappabianca, is going to change the standard catheter in the UK – The Foley catheter. Urinary catheter-associated infections kill 2,100 people a year and block 1.2 million hospital bed-days. And yet, the...
by Graham Arrowsmith | Mar 27, 2026 | Podcast
Illuminated Story Carmen Sederino’s holistic approach to her Illuminated Story approach combines narrative structure, stage presence, and multimedia elements to create immersive, encore-worthy shows that resonate deeply with audiences. Drab speakers are a thing of the...
by Graham Arrowsmith | Mar 20, 2026 | Podcast
Lead Generation This is a lead generation focused podcast about a novel B2B sales follow-up strategy. Summary of Podcast Key Takeaways Novel Follow-Up Strategy: A third-party “good cop” provides hyper-relevant value (e.g., podcast intros) to prospects,...
by Graham Arrowsmith | Mar 13, 2026 | Podcast
Sourcing Products Ricky Ho is a young entrepreneur, already on his second start up company that is set to dominate the sourcing products arena. Yes, he has Alibaba to outmanoeuvre, but the signs are good and his AI inspired model has much to recommend it to SMBs/SMEs...
