OPDSure
OPDSure (Outpatient Department) is India’s first OPD benefits plan for employees and families. Graham met Umesh who is the founder of OPDSure whilst in New Delhi, India in November 2024.
Summary of Podcast
Key Takeaways
- OPDSure offers affordable outpatient healthcare coverage to Indian companies for their employees, focusing on preventive care.
- The Indian healthcare market is underserved, with long wait times at public hospitals and expensive private care.
- OPDSure targets small to mid-size companies initially, charging 3
000 rupees (£30) per employee annually. - The company is seeking $500k in initial funding to scale operations, with plans to later raise $5-10M from VCs.
OPD Sure Business Model
- Provides outpatient department (OPD) coverage not typically included in insurance.
- Targets corporate clients, offering as employee benefit.
- Flexible payment models: employer-paid, 50/50 split, or voluntary employee-paid.
- Annual cost 3
000 rupees (£30) per employee. - Allows visits to any doctor/clinic, not restricted network.
- Includes alternative medicine (Ayurveda, homeopathy).
Indian Healthcare Landscape
- 1.4 billion population with overburdened public system.
- Long wait times at free government hospitals.
- Private care unaffordable for many (£10+ per consultation).
- Average life expectancy 60-65 years vs. 80+ in UK.
- Lack of preventive care culture, especially among young people.
Market Opportunity
- OPD market estimated at $22 billion, growing to $40 billion by 2029.
- Initially targeting Delhi/NCR region, plans to expand nationwide.
- Focus on 20-35 age group (70-80% of corporate workforce).
- Some competitors but market large enough for multiple players.
Funding Plans
- Seeking $500k initial investment for team expansion, marketing.
- Later round of $5-10M planned for nationwide scaling.
- Founder has MBA from Sheffield Hallam University.
Clips from the Podcast
Objective
Improving the Overall Level of Care
Testimonial
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
