Packaging

Packaging expert Jason Wong shares his background, starting as a young entrepreneur selling things online and eventually discovering his passion for packaging and manufacturing. He describes how he bought factories in China to produce packaging for various consumer brands, leveraging his marketing expertise to expand the business.

Summary of Podcast

The impact of tariffs on Jason’s business

Jason discusses the challenges his business faced when new tariffs were imposed on Chinese imports, but explains how they were able to adapt and remain competitive by highlighting the cost savings they could still provide to clients compared to domestic manufacturing.

Automation and AI in packaging

Jason talks about how his business is leveraging automation and AI technology to improve efficiency and productivity in the packaging process, including using AI agents to handle various administrative and research tasks.

Potential collaboration opportunities

Graham shares ideas for potential collaboration between his marketing services and Jason’s packaging expertise, particularly around creating unique “shock and awe” packaging experiences to promote certain products and reach high-net-worth individuals.

Packaging as a powerful marketing tool

Graham and Jason explore the importance of packaging as a branding and marketing tool, discussing how the packaging can create a perception of quality and value for products. They identify opportunities to use packaging in creative ways to reach and engage target audiences.

Clips from the Podcast

Jason’s Backstory

 

Holy Meme Bible

 

Factories

 

Making Jewellery more high end

 

Testimonial

 

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers.  He’s the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com