by Kevin Appleby | Nov 18, 2016 | Podcast
Shaun Buck – Customer Retention and Maximising Referrals Shaun Buck is the founder of Newsletter Pro, based in Boise, Idaho. A 5% needle move in customer retention is equal to an 80% increase in profits. Everyone is so focused on growth via new clients. But they...
by Kevin Appleby | Nov 11, 2016 | Podcast
Jonathan Burston Talks to us About B2B Marketing & Interviewing Jonathan Burston is the Managing Director of Hartley Stone, a full-service digital B2B marketing agency that serves companies particularly in the IT and security industries. They offer strategy,...
by Kevin Appleby | Nov 5, 2016 | Podcast
This podcast looks back at the last 42 episodes. Kevin and Graham met at the North Lakes Hotel, Penrith, Cumbria, England. It was half way between where we live. The purpose of our meeting was reviewing our progress. In short, to discuss the podcast that belongs as...
by Kevin Appleby | Oct 28, 2016 | Podcast
In this episode Oliver Billson talks to Graham and Kevin about his FSMC framework for creating hugely effective marketing funnels Oliver Billson – Marketing Funnels Oli Billson runs a results marketing agency in Stafford, England called Oliver Billson. For Oli,...
by Kevin Appleby | Oct 21, 2016 | Podcast
Sandra Folk runs The Language Lab. She helps clients to communicate. In this podcast, Sandra provides the 3 P’s of Communication. Before you start to write Sandra advises to think about 3 important things in your communication. The outcome – your destination. Where do...
