by Kevin Appleby | Nov 24, 2017 | Podcast
What Should You Focus on in Your Marketing Message? What’s our marketing message going to be? It’s a question faced by every marketer when they contemplate how they’ll attract custom. The first step is to recognise the tools at your disposal: your knowledge of your...
by Kevin Appleby | Nov 17, 2017 | Podcast
Do you want to learn how one of the fastest growing eco friendly businesses in the USA inspires it’s customers? We find out from Christopher Fous of Woobamboo Christopher Fous, pronounced like you’d say most, but with an “f” and no “t”! Or close. Christopher...
by Kevin Appleby | Nov 10, 2017 | Podcast
Do you need to create a marketing offer? Graham gives us a masterclass in how to do it. A Marketing Offer Gets Motion. Your marketing offer needs to be compelling enough to get your customer or prospect to take action. In particular, your offer needs to get prospects...
by Kevin Appleby | Nov 3, 2017 | Podcast
Do you coach people? Do you have staff you need to develop? If you just answered “yes” then this episode is for you. Michael Bungay Stanier joins us to talk about his book “The Coaching Habit: Say Less; Ask More and Change the Way You Lead...
by Kevin Appleby | Oct 27, 2017 | Podcast
John Lamerton is a best-selling author; entrepreneur; and mentor to small businesses. He hails from Devon and is a passionate Plymouth Argyle fan. John has just published a new book Big Ideas for Small Businesses and joins the podcast to tell us about the personal...
by Kevin Appleby | Oct 20, 2017 | Podcast
Has your business growth stalled? Can’t work out why? The Entrepreneur’s Yoda specialises in helping you find out why and then getting you back on track. About Lonnie Sciambi Lonnie L. Sciambi, “The Entrepreneur’s Yoda,” is Managing Director and CEO of...
