High Ticket Marketing
Austin Weatherhead helps businesses with high ticket marketing. His firm is Zunesty.com. Incredibly, he’s 23 years old. And he’s this week’s guest on The Next 100 Days Podcast.
Podcast Summary
- Austin, Graham, and Kevin had a conversation about high ticket sales and Austin’s business, Zunesty.
- Discussed were the:
- ideal audience for Zunesty,
- importance of lifetime value in high ticket offers,
- strategy of continuous email marketing with a focus on asking for the sale.
The importance of Direct Mail to HNW Investors
- In the conversation, Austin, Graham, and Kevin discussed:
- the importance of direct mail and physical newsletters in reaching high net worth investors.
- tips on copywriting emails, emphasising the need for curiosity in subject lines, engaging first lines, and maintaining consistency in content.
X, The New Twitter Brand
- Kevin, Graham, and Austin discussed various topics including the:
- rebranding of Twitter,
- role of social media in high ticket sales,
- incorporation of AI in copywriting,
- importance of video in landing pages.
- potential of these strategies for business growth.
High Ticket Marketing Techniques
- Austin, Graham, and Kevin discussed various high ticket marketing strategies:
- crafting marketing videos,
- utilising LinkedIn for B2B sales,
- running Facebook ads for consumer sales,
- the importance of creating engaging content such as podcasts or newsletters to build trust and attract potential clients.
- They discussed the overwhelming nature of new technologies and tools in the business world.
- Also highlighted was the value of AI in tasks such as generating case studies and copywriting, while acknowledging the importance of human knowledge and expertise in utilising AI effectively.
Clips from The Podcast
Zunesty Focuses on High Ticket Marketing
Spend More Than Your Competitors to Acquire a Customer
Ideal Clients – How He Helps
Tips on Email Subject Lines
High Ticket Coach
Austin Gave This Amazing Testimonial
The Next 100 Days co-hosts…
Graham Arrowsmith
Graham founded Finely Fettled to help marketers who want to market to affluent and high-net-worth customers. He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Register free of charge here: https://www.thealternativeinvestmentsummit.co.uk
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
