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#497 – Craig Murphy – Website Design

by | Oct 17, 2025 | Podcast | 0 comments

Craig Murphy discusses website design with Kevin Appleby and Graham Arrowsmith on The Next 100 Days Podcast

Website Design

Website Design agency “ALT Agency” was founded by Craig Murphy in 2005 and has grown to a team of 16 and is poised for significant expansion. In this podcast we look at website design and what to consider in an age of AI.

Craig Murphy, Alt Agency, Website Design, The Next 100 Days Podcast

Summary of Podcast

Key Takeaways

  • Craig, a neurodiverse founder with autism, has successfully built the agency by leveraging his strengths and adapting his leadership style
  • The web design industry is evolving with AI, requiring agencies to educate clients and adapt strategies for brand building and search optimization

ALT Agency Background and Growth

  • Founded by Craig Murphy in 2005-2006
  • Currently has 16 team members, recently added 5 new hires
  • Expanding business development, development, design, paid media, and SEO teams
  • Shifted from a Microsoft-style company culture to a more diverse team with varied personalities

Web Design Industry Evolution

  • Shift from in-person meetings to efficient Zoom calls post-COVID
  • Increased focus on ROI, lead generation, and conversion optimization
  • Growing importance of AI in search and content creation
  • Need for educating clients on AI’s impact on web presence

ALT Agency’s Unique Selling Points

  • Three pledges: on budget, on time, and client satisfaction guarantee
  • Money-back guarantee if clients are unsatisfied with designs
  • Focus on high-end, luxury feel in their own website redesign
  • Strong project management process to ensure client satisfaction

Craig’s Leadership Journey

  • Recently diagnosed with autism, which has influenced his approach to business
  • Naturally gifted in coding and project management
  • Learned to delegate responsibilities and trust team members
  • Working with an executive director to structure the business for growth

Client Base and Services

  • Mix of local Birmingham clients for smaller projects
  • National clients for larger e-commerce and maintenance projects
  • Specialising in web design, development, and digital marketing services

Future Growth and Strategies

  • Investing in team expansion ahead of anticipated growth
  • Focusing on brand building through podcasts and media appearances
  • Exploring AI-driven solutions for web design and customer interaction

Clips from the Podcast

High End Focus With Images

 

59% of Google Searches End up with ZERO Clicks

 

Being Neurodiverse

Testimonial

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Managing Director Finely Fettled Limited, Founder, MicroYES, Co-Host The Next 100 Days Podcast

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  He’s the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast, Co-host,

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com