Email Marketing
Email Marketing is how Chrsley Ceme (see me) helps the world. You’ll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform.
Summary of this Podcast
Introductions and Banter
- Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability.
- They engage in some lighthearted banter about Chrisley’s voice and background before transitioning to the main discussion.
The Evolution of Cold Email
- Chrisley explains how the traditional “spray and pray” approach to cold email no longer works.
- He advises that a more targeted, value-driven strategy is required.
- Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell.
Deliverability and Compliance
- Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant.
- He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation.
Subject Line Strategies
- Chrisley shares insights on crafting effective subject lines.
- Make them appear human-written rather than overly automated.
Pricing and Packaging
- Graham and Chrisley discuss Senders.co’s pricing tiers and how the company works with clients of varying email volume needs.
Sourcing Email Lists
- Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company’s existing client base.
Similar Podcasts
Also by The Next 100 Days Podcast on Email Marketing:
Clips from the Podcast
How to Welcome a Podcast Guest
How to make Email Marketing work for prospects
Cold Email – An approach
Get Information on What’s Working for You
Current Client List – Ideal Client Profiling
Chrisley Shares this Testimonial
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
