Helping you take your business to the next level

This is Nina.
She’s here to explain why you should listen to
The Next 100 Days Podcast.


The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows.

Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities.

The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.


Graham started a marketing consultancy and direct response lead generation business, Finely Fettled, in 2014 after 26 years working with leading data and direct marketing businesses in the United Kingdom.

Graham is a well-known figure in the UK direct marketing and data industry and as such he offers considerable sales and marketing experience and connectivity for his clients. He focuses on the over 50s affluent market and helps attract high net worth individuals for clients who market care homes, health, wealth management, luxury brands and not-for-profits.

His data credentials include helping shape Royal Mail’s early data strategy and he was responsible for bringing to market some of the UK’s leading data enhancement, trigger data and suppression products for credit referencing company Equifax and latterly The Read Group plc. Graham went on to devise and develop Hello Market, an innovative B2C and B2B targeting, design and cross media site for digitally printed direct mail.

His son, Nathan, has joined him in the business and together they are creating new businesses focused on Nathan’s expertise in audio engineering with unique educational and fun games for young parents and pre-schools.

Graham’s early career involved spells with leading companies in the tobacco and toy industries.

He has an MBA from Bradford University Management School, is married with 3 grown up children and includes badminton, photography and supporting Leeds United amongst his interests.


Kevin is the go to expert on business planning and strategy. He is a Chartered Accountant (the UK equivalent of CPA) and an experienced business consultant with a background in the "big 4". He has advised many organisations ranging from government departments and major corporations to family businesses. He specialises in translating best practice from big business to provide practical help for entrepreneurs who want to take their businesses to the next level.

He is MD of his own consulting company, Appleby Consulting and also pro bono finance director of RTC sports which runs the sports centre in the Northumbrian village where he lives. Kevin is also involved in the management of his wife's foot care business and his daughter Kate's coffee shop Delicious Decadence. These businesses have given Kevin hands on experience of the problems faced day to day by small business owners and first hand experience of business start ups.

Kevin's previous employers include PricewaterhouseCoopers; IBM; and Mouchel where he developed consulting practices specialising in finance and performance management and ICI and BASF where he performed senior business finance roles. Kevin is also an experienced trainer and has lead a number of public courses spreading best practice finance and business management. He blogs regularly at

In his spare time Kevin is a keep photographer, and train enthusiast. He is a lapsed golfer and is passionate about Newcastle United football club. He is married with two grown up children.


The Next 100 days Podcast Facebook group is the place where discussion takes place about the topics we cover on the show. It contains the show notes for each episode and more information on anything we recommend on the show.

The Facebook group is also the best place to make contact with Graham and Kevin. We both visit the group daily to take part in the conversations and respond to any requests.

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