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In this episode Kevin and Graham discuss Strengthsfinder 2.0 from the Gallup organisation, and how it can be used to give you strategies that will allow you to add more value to your business by making best use of your talents. The time you have to work on your business is precious, and many business owners fall into the trap of trying to do everything themselves. If you really want to move your business forward you must recognise that some things you do add more value than others, and that you need to focus your time on the things you do best.

The Strengthsfinder 2.0 test allows you to understand better where your natural talents lie. You take the test by buying the book, and then using the unique code supplied with it to undertake an online self assessment. There are 34 different strengths outlined in the book; the test tells you which ones make up your own personal top 5. The power of Strengthsfinder 2.0 comes from the strategies the book recommends to help you maximise each of the 5 talents.


The book is available from Amazon both in hardback and kindle. Avoid buying the book second hand, chances are the online access code to take the test will already have been used, rendering the book useless.

The online test asks 177 separate questions, and gives a maximum 20 seconds to answer each, meaning you go with your gut answer and don’t have the opportunity to over analyse your response. The questions allow a remarkably accurate assessment of where your talents lie.

Find out more at the Gallup website

Ask yourself, do you have the opportunity to do what you do best every day? 

Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. We really do believe Strengthsfinder is a way to change this, and focus in on doing more of what you are best at and enjoy most.

In the show, Graham and Kevin each outline their own top 5 strengths and how these are used in their own businesses. Listen in and discover how this system might also benefit you.

The system isn’t new, and has benefited from extensive research. To help people uncover their talents, Gallup introduced the first version of StrengthsFinder back in 2001 in the management book “Now, Discover Your Strengths”. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents. In StrengthsFinder 2.0 Gallup unveiled the new and improved version of its popular assessment.