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90 Minute Books

Stuart’s marketing and operational experience helped take 90-Minute Books from idea to an organisation that has helped over 800 business owners and entrepreneurs create their greatest lead generation tool. And in this episode of The Next 100 Days, he unpicks how everything works and why you should consider writing your own 90 Minute Book.

Stuart and Graham are both MeclabsAI Guild members. What is even more exciting is Stuart’s partner in 90 Minute Books is the one and only Dean Jackson, a world renowned marketing expert. Come across a landing page? Or the 9-word email? Yep, Dean was the inspiration for both.

Stuart Bell, 90 Minute Books, The Next 100 Days Podcast

Summary of the Podcast

Before We Got Started

  • The participants, Stuart Bell, Kevin Appleby, and Graham Arrowsmith, engage in some casual conversation.
  • They banter about British accents, the Queen, and changes to British currency and culture.

Discussing the 90 Minute Books concept

  • Graham introduces Stuart Bell, who explains his “90 Minute Books” concept.
  • Stuart helps business owners create a valuable, conversation-starting book in just 90 minutes of recorded content.
  • The 8-step framework focuses on identifying the target audience, crafting an attention-grabbing title, and including a clear call-to-action.

Pricing and delivery options

  • Stuart discusses the pricing model for the 90-minute books service.
  • Prices range from $3,000 to $6,000 depending on the level of customisation and support needed.
  • He explains the benefits of providing both digital and physical book copies.
  • These books can be used as lead generation and relationship-building tools.

Comparison to traditional publishing

  • Stuart contrasts the 90-minute books approach with traditional book publishing,
  • With Stuart, the goal is to create a conversation-starting tool rather than a lengthy, academic work.
  • He emphasises the importance of maintaining the author’s natural voice and tone throughout the book.

Synergies with Meclabs AI 

  • Stuart discusses the connection between his book concept and the MeclabsAI framework.
  • MeclabsAI focuses on a sequential “micro-yes” approach to lead generation.
  • He explains how the two methodologies complement each other in creating effective marketing tools.

Potential for voice integration

  • The group discusses the potential for integrating AI-generated voice technology to create audiobooks
  • This offers a further way to enhance personal connection with the audience.

Clips from the 90 Minute Books Podcast

The Kings English


90 Minutes Explained


My Damn Toe Hurts – Single Target Market


A Conversation Starter


A High Net Worth Shock n Awe Package Strategy

Testimonial from Stuart Bell


The Next 100 Days Podcast Co-Hosts

The Next 100 Days Podcast in ranked in the top 5% of global podcasts.

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at