Book Marketing with Sandra Stachowicz

Book marketing is a great way for entrepreneurs to sell and promote their business. Sandra makes sure that all published books give 100% profit to the author. Sandra predominately works with female clients. However, she has now decided to also start to work with male clients. Entrepreneurs can use her and her process to make more money by marketing their business and ideas through a book.

How do you help people?

Sandra believes that as an offer you are the price and not the publishing house. She really stands against publishers taking all the money from a book. As an author, Sandra thinks you should really get 100% profit from all your books. She quotes the saying “enjoy the fruit of your labour”. This is where she comes in to help. Sandra makes sure all the books she helps people to publish is 100% profit for the author.

How does your process generate money for you?

What differentiates Sandra’s company from “vanity publishers” is that you get 100% profit from a published book. You get a return from your investment as the offer makes money many times over. Sandra takes an upfront fee as she believes her company is an investment for the author and will easily make that money back.

Are you teaching the book writing process or are you teaching how to use a book to market the rest of your business?

One of the biggest misconceptions in the publishing industry is that most of the income you make is from book royalties. Book royalties are not a very effective way to scale up your business. The majority of income you make is from what comes off the back of the book. So, Sandra teaches how to market your business through a book. This is one way you can market and up scale your business.

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Want to know more about Graham Arrowsmith?

Finely Fettled – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.

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Ever wondered what Kevin Appleby does?

Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently he is COO of GrowCFO.

GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both a community and CPD accredited training designed to grow the next generation of finance leaders.

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