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Fractional Sales Executives

Mike Malloy believes the future of work is fractional, like the fractional sales executives he provides to a particular niche in the US. That niche is B2B SaaS tech companies. On this episode of The Next 100 Days Podcast, we discover a truly amazing individual, whose talents extend way beyond his subject specialism. Listen and watch to discover more about Mike Malloy.

Mike spoke to us from Rye, New Hampshire where he was visiting family, but he normally resides in Lewis, Delaware (perilously close to where their President spends the majority of his time).

Mike Malloy, Mall Industries, Fractional Sales Executives, The Next 100 Days Podcast

Summary of the Podcast

An Introduction

  • Mike introduced fractional sales executives as experienced professionals who work part-time for multiple companies.
  • These sales people provide temporary expertise to help businesses scale their sales processes.
  • Mike’s company matches experienced sales executives with growing B2B SaaS companies.
  • He does this through an assessment of their sales systems and needs.

His Fractional Sales Executives

  • His Executives commit 5-10 hours weekly for 3-6 months on a flexible budget.
  • Mike has vetted over 249 executives with diverse backgrounds to suit various company needs.
  • Candidates undergo screening for skills, experience and cultural fit before recommendations to clients.

Measuring Success is Like

  • Executives provide training, processes and introductions while CEOs oversee growth.
  • Success is tracked through qualified leads, appointments, wins and time from first contact to payment.
  • Velocities through the funnel indicate where bottlenecks may exist.

The Future is Fractional Sales Executives

  • Fractional work was presented as the future, allowing experts to work flexibly across industries while entrepreneurs access affordable expertise.
  • International opportunities also exist to expand client bases.
  • Fractional sales executives were deemed a cost-effective means for companies to access experienced help and expand more quickly than funding full-time staff.
  • Opportunities also exist to introduce this model across borders.

Clips from the Podcast

Outtake – Research, or the Lack of it!


Mike is Relentlessly Generous When Offering Fractional Sales Executives


The Future of Work is Fractional


What Does Malloy Industries Do?


Sales Scaleability


Who Makes a Good Fractional Sales Executive?


How similar is Prof Mike Malloy to our Previous Guest Dr Daniel Wolter?


Problem | Agitate | Solution | Transformation | Offer | Response


Mike Malloy Testimonial for The Next 100 Days Podcast


Mike Provided Some Special Resources for N100D Listeners!
Get emojis
Attend an Entrepreneur Rountable
Useful (very useful) documents
Share your pitch deck with our investor network
Meet Malloy!

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.¬† Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for ¬£599+vat, without the DIY hassle. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn¬†and at