Copywriting with David Garfinkel
David Garfinkel is The World’s Greatest Copywriting Coach. In this week’s episode, David continues to go through the Old Masters.
Check out Sackheim’s headline: Do You Make These Mistakes in ….
Can the headline be adapted to: …talking to your wife? Come listen to what I’m doing and avoid all these mistakes.
Always give your reader something to do. Otherwise, you’ll lose them forever. In direct mail, it could be a coupon. This all talks to having a Call to Action. It could be give your email address. Give me your phone number. Sign up for a free consultation.
How to put enthusiasm into your copy.
Caples says get moving. Write anythings. Just get started. When you are frozen, your brain doesn’t work properly for copywriting.
The second step, before you publish it. Cool down. Get a legal check.
The number one fear is PUBLIC SPEAKING. People are afraid of others laughing at them. That’s the idea behind the headline. Plus that ad was his first in a new job.
Don’t forget to tune into David’s podcast: Copywriters Podcast
We got talking about speaking. David mentioned his friend, Patricia Fripp. Apparently she got help from SIX comedy coaches. She has won loads of awards for speaking. David says Patricia worked damned hard for her success. The greats know how to reach out and get help!
Use the power of drama to make a boring product interesting.
David told us about ‘vegetable shortening‘
“Drama is life with all the dull bits cut out” – Alfred Hitchcock.
Victor Schwab – How to Write a Good Advertisement
Schwab said there a 5 fundamentals in the writing of a good advertisement:
- Get Attention
- Show people an Advantage
- Prove it
- Persuade people to grasp this advantage
- Ask for action.
We asked David to recall these bullets off the top of his head, and all bar one, he did. Amazing.
What Did David Think To Being on The Next 100 Days Podcast?
Resources from the David Garfinkel The Next 100 Days Podcast
This link covers material covered in Episode 293 and Episode 294.
Get in touch with The Next 100 Days hosts…
Want to know more about Graham Arrowsmith?
Finely Fettled helps out financial advisers, investment brokers and care homes to market to affluent and high net worth customers.
Meet Professionals – This is Graham’s business focused on providing lead generation systems for financial advisory companies.
Ever wondered what Kevin Appleby does?
Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both a community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on linkedin and at kevinappleby.com
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