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She’s the author of ‘I Wish I Had Known’, a consultant and a mentoring expert. Susana had previously joined Kevin Appleby on his “other” podcast, and he thought it was high time she was subjected to The Next 100 Days Podcast treatment.

Susana Serrano Davey, The Next 100 Days Podcast, Mentoring

It’s a Book About Mentoring: “I Wish I Had Known”, by Susana

So, what problem does the book, I Wish I Had Known, address?


What Type of Mentoring Does Susana Provide?

The method of mentoring that Susana uses is part life coach, and part business coach.

Susana has not coached Kevin Appleby. Where on earth would you start with Kevin? Susana was born in Cadiz and now lives in Marbella. Incredibly, Susana took until age 21 before she came to the UK. And, she has spent 18 years living here.

What about Susana’s early career?

So, Kevin asked Susana to elaborate on her early career.

Come on Graham! It’s Self Diagnosis!

When you are thinking of mentoring, you have to start somewhere. Here’s where Susana starts…

Sometimes, her clients are just looking for personal growth. She encourages people to step out of the hamster wheel. Susana recognises there is no perfect approach.

The Difference Between Coaching and Mentoring



Susana Gave This Testimonial About The Next 100 Days Podcast

Susana was a terrific guest and a big thanks to Kevin Appleby for inviting her.

The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, The Next 100 Days Podcast, Co-Host

Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers.  He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham’s LinkedIn Profile and by email.

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast, Co-host

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at