Select Page

The 7% Club 

Jenny Stilwell is the author of Small Business CEO and The 7% Club. She’s also got eyes on a third book CEO Lens. She was a great guest and the conversation revolved around how business owners and CEOs can grow their respective businesses to higher levels. The 7% Club refers to the fact that in Australia and around the world, 7% of businesses make it to $AU 2 million. In the UK, of the 5 million or so businesses, that would be 350,000 at the equivalent level.

So, what will it take to get to this level of income per annum?

Jenny Stilwell, The Next 100 Days Podcast, The 7% Club, Small Business CEO

How Does Graham Get Away With It?

Jenny is an Author

Just 7% of companies get over $AU 2 million. It appears relatively the same in other territories too.

Here’s a link to the Small Business CEO book…

Jenny Stilwell, Small Business CEO, The Next 100 Days Podcast

Why Most Businesses Fail to Reach the top 7%

It’s a big leap!

The 7% Club – here’s what the book looks like…CLICK THE IMAGE TO BUY THE BOOK!

Jenny Stilwell, The 7% Club, The Next 100 Days Podcast

It’s a Real Challenge to Get Above $AU 2m

Jenny explains it’s about a shift in mindset.


Kevin asked a splendid follow up question…about what Jenny explained is “Death Valley” – a hurdle some say is the period pre-income for start ups, and here where the challenge is reaching $AU 2 million.

Death Valley


Differences in Approach Between Business Owner and CEO

Jenny Stilwell, The 7% Club, CEO Business Owner Differences, The Next 100 Days Podcast

3 Strategies to Scale


We’ll Wait & See – A Credit in CEO Lens?

Evidence is here, your honour!


Contact Jenny Stilwell

Click the image.

Jenny Stilwell, The Next 100 Days Podcast, The 7% Club, Small Business CEO

Jenny Said This About The Next 100 Days Podcast


The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, Finely Fettled, The Next 100 Days Podcast

Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers.  He also runs Meet Professionals, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham’s LinkedIn Profile and by email.

Kevin Appleby

Kevin Appleby, GrowCFO, The Next 100 Days Podcast

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at