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Creating a Summit

Aș a co-host of The Next 100 Days Podcast, it would be understandable to think he did nothing else, but quietly he’s been creating a summit called The 2023 Alternative Investment Summit. Kevin Appleby had kept tabs on Graham’s activities and thought it might be a good idea to share some of the learnings Graham has garnered through the process of creating a summit.

Graham Arrowsmith, The Alternative Investment Summit, Creating a summit, The Next 100 Days Podcast

Podcast Summary

  • Kevin and Graham discussed the process of setting up a summit and the importance of providing value to the audience.
  • Graham shared his experience of attending the Funnel Hacking Live conference in Orlando in September 22.
  • It dawned on Graham the potential of using a summit to reverse the traditional marketing approach and attract interested participants.

Creating a Summit

  • The challenges of organising a virtual summit with multiple guest speakers.
  • Graham had to learn many new skills.
  • A big challenge (surprisingly) was to persuade experts in the field to participate in the summit.
  • The Summit required a lot of effort and planning.
  • Graham was helped by investing in Bailey Richert’s Virtual Summit School training.

Financial Model

  • Graham and Kevin talked about the financial model of a summit, which involves earning revenue through affiliate commissions and introducing new clients to the speakers’ products.
  • The mainstay of income from this particular summit, will be from introducer commissions from summit registrants choosing to invest in speaker opportunities.
  • They explored the idea of offering an all-access pass at different price levels – before the summit (£39), during the summit (£49) and after the summit (£59).
  • The summit is helped commercially through a commitment to promote by each speaker. A Jacob’s Join.
  • Kevin mentioned the potential for sponsorship as an additional income stream in future events.

Technical Aspects of Creating a Summit

  • The importance of using ClickFunnels and its features like Backpack for affiliate commission tracking.
  • They also mentioned the need for Vimeo for private video hosting.
  • ActiveCampaign is being used for autoresponder emails and email marketing.
  • Stripe is used as the payment processor for registration payments.
  • One challenge was accurately capturing closed captions for videos.
  • Up to a point Fathom has been very helpful in creating transcripts and closed captions.

Clips from the Podcast

Did you notice? As a result of an internet outage, Graham had to record this podcast by mobile phone tethering!

Attraction Marketing

Bailey Richert

Contact Bailey for her Virtual Summit School here:



The Next 100 Days co-hosts…

Graham Arrowsmith

No Advice, The 2023 Alternative Investment Summit, The Next 100 Days Podcast, Graham Arrowsmith

Graham founded Finely Fettled to help marketers who want to market to affluent and high-net-worth customers.  He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Register free of charge here:

Kevin Appleby

Kevin Appleby, GrowCFO, The Next 100 Days Podcast

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at