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A Review of the Last 6 Years with Kevin Appleby & Graham Arrowsmith

After 6 years of podcasting, Graham and Kevin decided to review what they’d achieved in this milestone 300th episode. Prior to the podcast in our way, we agreed to discuss 3 things that have been good for us and 3 things that have not been so good during that time. And not just for the podcast, but for our businesses too.

Review, The Next 100 Days Podcast, The 300th Episode

Kevin pays homage to Internet Business Mastery

Without both Kevin and I listening to the Internet Business Mastery podcast, we would not have even met, let alone start a podcast. The presenters of this popular show, have both been guests on The Next 100 Days. Here are the links to their shows with us.

Jeremy Frandsen – #100 Lifestyle Design
Jason Van Orden – #223 Thought Leadership

Kevin Blames Internet Business Mastery for Making it Sound Too Easy!

Kevin was in determined mood. On his list of didn’t go so well, they were at the top of his negative list too!

Kevin relented! Jeremy and Jason brought us together. Kevin also got to know another previous two-time guest – Russell Thackeray too. Additionally, for Kevin, he is also forging a business relationship with Dan Wells in their Grow CFO business.

Strengths of The Next 100 Days Podcast

Another review point Kevin makes is that our consistency in producing episodes helps us attract guests. Many of our guests introduce themselves to us through the APPLICATION form on this website! Graham pointed out that many of our guests are ex-corporate, probably running their own businesses and like to have fun. They don’t take themselves too seriously!

But is The Next 100 Days Podcast TOO GENERAL?

Kevin pointed out that we have been a generalist podcast. In this way, has it been both success and failure. Success in that we have brought so many very interesting guests, covering a wide arc of topics. But could we have done better, by being highly focused on one or two markets? We are not niche. If we provide a service for everyone, you are providing a show for no-one.

Kevin made the point that his Grow CFO shows grown quickly because it is focused on a small audience. It is relevant to them. Graham made the point that in the next 100 days, in a business context, topics could be virtually anything.

It’s Difficult to Scale a Podcast

The lesson to be learned is be clear about WHY you want to do it and to WHOM will you provide the service to.

Accurate Thinking

Graham made the case that when the podcast was being first thought of, both Kevin and Graham were probably not displaying Accurate Thinking.

In Renegade Millionaire, Dan Kennedy uses accurate as in “knowing facts you may not want to know”.

For Graham, delegation has been a negative. Recently, we used a photo without permission and that cost Kevin and Graham. Graham cited a legal agreement that he probably ought not to have entered, and with better accurate thinking he would have avoided. So, with both staffing issues and contracts, accurate thinking – delving into the facts you mat not want to know, a better outcome would have been possible.

Fail Fast, Fail Forward

Kevin mentions how he has achieved results through people. Especially with his involvement with GrowCFO. Dan Wells and Kevin brought complementary skills. Then they needed mentoring. After that they transformed their website with a person focused on their website.

Graham notes he needs to refresh his website, so he wants to get his website updated. Kevin said Finely Fettled’s website is purely being used as a lead generation tool. It is. Kevin on the other hand is building a membership site on the GrowCFO website.

Cobblers Shoes?

Graham said he needs to take his own advice. Stand out from the crowd.

Kevin mentioned Justin Noble and his advertising in the press. Apparently, Justin had one of his adverts printed upside down. He got noticed, but I wonder how many people ordered that month?

Graham said his positive is Finely Fettled. Consistent decisions. It is allowing Graham to be more flexible, especially on Fridays.

Listen to the show to hear more about Graham’s second business, Meet Professionals.

Get in touch with The Next 100 Days hosts…

Graham Arrowsmith

Graham Arrowsmith, Finely Fettled, Marketing Consultancy, The Next 100 Days Podcast

Finely Fettled helps out financial advisers, investment brokers and care homes to market to affluent and high net worth customers. Meet Professionals – This is Graham’s business focused on providing lead generation systems for financial advisory companies.

Contact Graham:
LinkedIn: Visit Graham’s LinkedIn Profile
Twitter: Visit Graham’s Twitter Page
Email:  Email Graham Direct

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast

Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both a community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on linkedin and at