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Digital Marketing with Eli Hassell

Digital marketing company Siteawe is based in north Manchester. It is run by Eli Hassell. He’s our guest on this week’s podcast. Early in the podcast, Eli credited Graham for being an inspiration to start his own podcast called The Aaron and Eli Podcast.

Eli Hassell, Digital Marketing, The Next 100 Days Podcast

Eli Builds Communities

Eli says interact with posts every day. Firstly, it forms a bond with people. Secondly, it creates stronger communities.

Why Do You Benefit From More People Interacting With Your Posts?

Have you heard? It’s all about creating cool communities!!!

Some of Siteawe’s clients just hand over their social media accounts for management. They want to step back. Clients want bigger and better. Other clients start from a blank sheet. For example, they have no connections on LinkedIn.

The objective is to create a cool community. People who interact with your posts and are showing interest in your field of activities. Eli stressed that you don’t just want random people, but those who are in your target audience.

Know Your Who

You’re a small business, so don’t go gung-ho and target every breathing person. The trick is to be selective. Just target those people who you think might have an interest in your services. Eli asks clients questions to determine the right targeting plan.

  • Is your market Business to Business?
  • Are you targeting consumers?
  • How old are your clients typically?
  • Do they have a particular ethnicity?
  • What market do you have now?
  • And, what target market would you really like?

Another question asked is:

  • Are you aiming for sales?
  • Or, are you aiming for attention?

Kevin is a Well Known Personality

Just how well known is Kevin Appleby amongst the finance manager community?

How to Get a Politician To Appear on Your Podcast


Eli Provides a Testimonial for The Next 100 Days Podcast



The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, Finely Fettled, Marketing Consultancy, The Next 100 Days Podcast Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham’s LinkedIn Profile Twitter: Visit Graham’s Twitter Page Email:  Email Graham Direct

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at