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Are you a parent of a graduate who is searching for a job? If that search is proving less than fruitful then this week’s Next 100 Days podcast guest Chris Davies has something just for you. Chris Davies runs the UK’s leading graduate coaching company based in Westminster, London. It’s called Graduate Coach. To date, they’ve helped over 5,000 students land graduate level jobs with expert coaching. If you are here on this page now, and have recent graduates still searching for the job they really want, pay attention!

Kevin Appleby was especially welcoming to Chris, as he hails from North Shields. In other words, a Geordie, Newcastle United supporter like himself. What can you do? Well, we barely touched this as the topic itself was so very engaging.

GET 10% OFF Graduate Coach – USE DISCOUNT CODE:  NHD


Chris Davies, Graduate Coaching, The Next 100 Days Podcast

Firstly, a big mistake in his Graduate Coaching business!

Chris admits that it took him some two years for it to dawn on him that he was targeting the wrong audience! It’s all about parents, not students!

Chris noted that 93% of every student attending his last throw of the dice exhibition was accompanied by a parent. What a revelation! No longer would Chris focus his primary approach at students, but at parents. Follow the money, they say. You could say, follow the decision-making.

A Graduate never realises why they’ll never get a job. They’ve always got a reason.

Then Chris oriented his business toward parents. 8 years he has 150 five star reviews, he’s written 2 books and guarantee what we do.

70% of Introductions Come From Recommendations

Chris told us that 30% of his business comes from a SEO powered website!

Chris Davies, Graduate Coaching, The Next 100 Days Podcast

But, parents will stop at nothing to help their kids.


GET 10% OFF Graduate Coach – USE DISCOUNT CODE:  NHD


The Books:

Chris Davies has written two books:

  • The Graduate Book – Aimed at Graduates to help them have a great career
  • The Student Book – Aimed at students to help them land the first graduate job


The Student Book, The Next 100 Days Podcast

Chris also has a free FREE COURSE

The free course can help you get started on the journey, but is no substitute for hands on mentoring from Chris himself.

Unfortunate Facts

46% of UK Graduates Never Get a Graduate Job

93% of International Graduates Never Get a Graduate Job in the UK

Average Time is 18 Months Before Graduates Who Do Get a Job, Start their First Graduate Job

Tony Blair increased the numbers of people going to university. What has not gone up, is the number of graduate jobs. Competition for the few jobs available is greater than it has ever been. University career departments tell you very little about how to put yourself in the best position to win one of them.


Applicant Tracker System software compliant. What does that mean?

From Google: An applicant tracking system (ATS) is software that manages the recruiting and hiring process, including job postings and job applications. It organizes information about job seekers and makes it searchable. As its name implies, an ATS tracks candidates through the hiring process.

Graduate Coaching Tips from Chris Davies

Chris Davies Provides a Testimonial for The Next 100 Days Podcast


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The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, The Next 100 Days Podcast, Finely Fettled, Marketing to the Affluent

Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers.  He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham’s LinkedIn Profile and by email.

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast,

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO who provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at