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Shannon Peel is a storyteller. She lives in Vancouver, Canada. When we recorded this podcast, Shannon was sweltering in – believe it or not – 7 am sunshine. With a name like Peel, you’d think she was related to a famous London-based policeman. Sir Robert Peel. Chances are she was. And what a story that is. The thing about her name though, is she uses it, relentlessly.

Check out her website:


She also has, BrandAPeel, UnPeeled, MemberAPeel, and LifeUnPeeled – you get the picture.

Shannon Peel, BrandAPeel, The Next 100 Days Podcast

Anyway, let’s get started…

Shannon Peel, Storyteller, The Next 100 Days Podcast

So is Vancouver on the same latitude as Scotland? (Wrong again, Graham!)

Where is Vancouver?, The Next 100 Days Podcast

Peel is both noun and a verb.

What Makes Shannon Who She is?

Have you got someone in your house who is always one Google search away from knowing more *than you) about the thing you’re watching?

For Shannon, it is professional curiosity. Shannon says we all have lots of stories. But she knows when people are getting it entirely wrong. Like, with pitches. Founders eager to get their hands on investor money will gush out everything.

Here’s how Shannon can help. Ask yourself what is it you are really trying to say.

  • Start with WHO IS YOUR AUDIENCE and what they are interested in.
  • THEN craft the story.

It can be a personal brand story or a business brand story.

Is it Easy for Tech People to OVERCOME Themselves be storytellers?

Graham mentioned, “Story Click” – that moment in a film where you get it. You can see the future, or you think you can.

We Make Decisions Rapidly

On LinkedIn, Shannon helps people tell their stories better. This attracts the right audience and repels those who are uninterested. Kevin had made the comment that he gets frustrated by LinkedIn Bombers, who carpet bomb people without a thought for relationship.

LinkedIn Relationship Builders Want a Different Experience

Shannon helped Graham with ideas about targeting affluent investors.


What Tips Does Shannon Share With Us?

Figure out your top 5 core values.

Shannon told us about a workbook that you can use to understand your VALUES. Go here:

Discover More About Shannon Peel

Click on this image and find out more.

Shannon Peel, The Next 100 Days Podcast

Shannon Peel’s Testimonial for The Next 100 Days Podcast

Shannon was very complimentary about the thing we’ve got going on. After almost 7 years, we’ve got something right!!

The Next 100 Days co-hosts…

Graham Arrowsmith

Graham Arrowsmith, The Next 100 Days Podcast, Finely Fettled, Marketing to the Affluent

Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers.  He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham’s LinkedIn Profile and by email.

Kevin Appleby

Kevin Appleby, The Next 100 Days Podcast,

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO who provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at