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Strategy for Coaches

Jason Van Orden provides strategy for coaches and consultants. He is also the reason why Kevin Appleby and Graham Arrowsmith decided to start The Next 100 Days Podcast. He is our very special guest for the 400th episode of The Next 100 Days Podcast.

Jason Van Orden, Strategy for Coaches & Consultants, Internet Business Mastery, The Next 100 Days Podcast, Episode 400, Kevin Appleby, Graham Arrowsmith

Summary of Podcast

What Jason is Doing Now

  • Jason’s current focus is to provide strategy to coaches and consultants.
  • This helps them unlock their next level of income and impact by shifting their business models and creating one-to-many offers.

Narrow Your Audience

  • Jason and Graham discuss the importance of narrowing down their ideal client base.
  • This helps to focus on delivering specific outcomes in order to increase coaches and consultant capacity to provide value.
  • But, there is resistance to this mindset shift.
  • That’s where Jason steps in. With effective marketing systems to attract the right clients.

Signature Process

  • They also mention the importance of customer discovery and developing a signature process to guide clients towards their goals.
  • Jason and Graham discussed the benefits of formalising a signature process for their businesses, which would allow them to brand themselves and attract more clients.
  • They also addressed concerns about potential competition among clients.
  • A supportive group dynamic can actually enhance the learning experience and provide validation for everyone involved.

Different Models of Business

  • Graham, Jason, and Kevin discussed different models of business and the benefits of bringing people together in groups or cohorts.
  • Jason shared his approach of combining various models to create a customised offer.
  • He teaches his clients how to replicate and adapt the model for their own businesses.

Internet Business Mastery

  • Jason shares his transition from running Internet Business Mastery to teaching and supporting people in a more interactive and connected way.
  • Despite the success and audience of Internet Business Mastery, Jason made the decision to walk away from it.
  • This decision was made so he could pursue new challenges and avoid the noise and exaggerated claims of the online business market.

Leveraging Your Unique Abilities

  • Graham and Jason discussed the importance of identifying and leveraging one’s unique abilities and approach in order to stand out in their respective fields.
  • They discussed narrowing down and owning a specific space or expertise to attract clients and provide exceptional value.

Done for you OR Done with you?

  • Jason, Graham, and Kevin discussed different business models and strategies, including the “done for you” and “done with you” approaches.
  • They also talked about the importance of remarkability and finding unique solutions to help clients overcome past failures and move forward.
  • Jason, Graham, and Kevin discussed the concept of the Remarkability Factor and how it can help people overcome their ingrained beliefs and find a different approach to achieve their goals.

For More on Jason’s Remarkability Factor – go here:

Clips of the Podcast

Serve Many or the Few?

Mindset Strategy for Coaches

What Do Coaches Want? – Signature Process

Contact Jason Van Orden

The next step is to email Jason to let him know a bit about how he can help you.

Jason Van Orden left this Testimonial


The Next 100 Days co-hosts…

Graham Arrowsmith

No Advice, The 2023 Alternative Investment Summit, The Next 100 Days Podcast, Graham Arrowsmith

Graham founded Finely Fettled to help marketers who want to market to affluent and high-net-worth customers.  He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Get the All Access Pass to Register here:

Kevin Appleby

Kevin Appleby, GrowCFO, The Next 100 Days Podcast

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at